Have you analyzed your Facebook page recently? If not, now’s a great time to take a fresh look at your content and be objective when evaluating your activity. Chances are, outside of work, you have have liked various Facebook pages and have ranked the good and the bad. In fact, there might be some pages [...]

According to an article in Social Times.com, momentum is building from marketing professionals to have Google+ and Pinterest launch proprietary analytics a la Facebook’s “insights.” While businesses have relied on their own analytics such as referrals, followers, sales tracking, etc. – additional tracking tools would allow marketers to better demonstrate ROI for their social marketing [...]

A recent study by Complete Analytics found that Pinterest users haven’t increased click throughs to major e-commerce sites at the rate that niche retailers are getting. “The data shows that the bulk of Pinterest visitors click through to other social networking sites and search engines. A few smaller commerce sites get more traffic from Pinterest [...]

Can you eloquently answer either of these questions “what do you do?” or “what does your company do?” without breaking a sweat? For many people, their jobs or place of business is too complex to be succinct leaving the person who asked the question with even more questions. If you’re a business owner, you’ll want [...]

According to customer engagement platform Get Satisfaction, we have entered the second generation era of social networking. The main difference from the the first generation where we built up or networks and learned how to engage with them, is that now, we understand more about Fans, Followers, and Friends – such as what influences their [...]

In a recent survey, more than one third of respondents claimed that social content changed their minds about something they intended to buy. Recommendations – or Word of Mouth – from friends and consumer or expert reviews were only part of a buyer’s consideration set. Attention retailers: shoppers have high expectations and expect help from [...]

Measuring marketing effectiveness online is getting easier with all the tools available. A recent survey by Awareness Networks showed where marketers have made measurement inroads but many still want tighter integration and better ROI. There are several nice infographics that correlate with this survey, but I like the “revenue” graphic best because it’s one of [...]

Looking to boost media coverage? Consider fielding a national survey about a timely topic. Reporters and writers across all beats love bits of info, stats and research. Consider creating an infographic too (a visual representation of your best facts). First, consider what type of information would be most appealing to the type of media coverage [...]

Do you have raving fans or want to bring in more? No doubt you’ve launched a variety of strategies and tactics to build and engage with your online network. In order to keep on track, it’s helpful to evaluate your progress and review the basics of engagement to keep your efforts focused. I came across [...]

A common misperception about PR is that it’s easy to score media coverage. In fact, quite the opposite is often true unless it’s “breaking news.” Not every product launch or marketing campaign merits media attention. However, with a little planning, an on-trend business story can be crafted that will appeal to your target media outlet. [...]